Design methodologies and creative thinking are techniques
used by designers around the globe to help process information in any design
field. There are two main categories
when seeking out design methodologies; convergent and divergent. Convergent
relies on the use of the designer’s judgment to make critical decisions
throughout the design process whereas divergent allows designers to explore
many different possibilities and enhances their creative vision over a project.
Divergent
Mind Mapping – This technique is probably one of the most
common and wide spread techniques used in the industry. It can be effective for
many project types, both big and small. The idea is that the designer needs to
write every single idea that pops into his head no matter how crazy. Later the
designer must choose the best of the lot so the more you write down the more
chances of finding that WOW Idea.
Random word Generator – Quite a simple technique. I think it is
quite limited depending on the project at hand. To use this technique one must
pick two random words and try to include our content in any measure, way or
form. One must try to be as imaginative as possible. I would assume that this
technique is used when designers suffer creative blocks, you start to reason
what can or can’t be done all the while you are exploring and enhancing your
creativity as a designer.
Convergent
The Checklist – Using the checklist technique you are thrown
back into your early years in life questioning everything and why things happen
the way they do, later in life we tend to stop asking those as we act as if we
know everything already. The checklist is designed to ask simple but very
serious questions about the project at hand. There are generally 6 universal
questions that can be asked:
·
Why?
·
Where?
·
When?
·
Who?
·
What?
·
How?
Answering these questions provides a clear direction in how
and what you should be thinking about, both creatively and logically.
How these methods can effect development in our
Projection Mapping.
Six Thinking Hats – Developed by Edward de Bono, It is found in
business around the world to help designers gather the facts, discuss the good
whilst expressing their creativity and logic over the subject at matter. Also
one of the best things is that it is effective both in groups and solo
situations.
Each hat represents a different question which needs to be
answered.
White Hat – Facts
Red Hat – Emotions
Black Hat –
Judgement
Caution
Yellow Hat – Logic
Green Hat – Creativity
Blue Hat – Control
How these methods can effect development in our
Projection Mapping.
How these methods can effect development in our Projection Mapping.
When analysing when or whether you need to actually use
these methods I found that all can have their uses throughout the entire
process. Given the brief and Time limit we would have to focus on a more
convergent method such as the thinking hats to analyse the project, dissect it
and come up with a plausible solution. This technique can be used throughout
the production as it can help solve many different issues that one can face at
any given time. This does not mean that divergent methods cannot be used.
Keeping in mind the previous examples of divergent thinking, these can be used
to help us get off on a right foot creatively exploring different elements, techniques
and processes that we would deem worthy for our projection. So in essence if a
convergent method is used we are all on the same page but if problems arise
during production or development a quick mind map or brain storming session
would help us decide on how to approach the problem to find a solution. Some
other things that these methods provide are a good teambuilding exercise and
judge of character. All of them can be played In groups create conversations
and build up trust between us thus creating a smoother flowing production which
in turn would lead to more creative works, faster deadline meets and all round
happy house.
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