Friday, 4 November 2016

Happy New Year Projection by Anema

The Happy New Year Projection was hosted in Sugarland, Texas on the Eve of 2010. It hosts an array of different effects and forms. Viewers are instantly exposed to the wonders of project mapping because as soon as the projection begins the building loses its strong and stable appearance and gives way to a rubbery and bendable structure whilst still keeping its 3D shape intact, this is most notable by the use of strong directional shadows.




The transitions are swift, refreshing the scene with something different both in theme and effect. The Projection itself does not have that much continuity but rather several different abstract themes. Such an example is the cloth animation which grabs the face of the building and drops from top to bottom to reveal a new and completely different animated segment. 



For the Majority of the projection 3D elements are used all of which are animated in one form or another. There is heavy use of basic 3D shapes such as cubes, rectangles and cylinders. Other 3D models are found including the fish and block men. All the objects have a clean plastic and no great deal of detail was sculpted into the models. There was also a cameo using Tetris blocks which is a neat idea to place in one’s projection. The example below shows the use of cylinders to create a mesmerizing pattern as they rise and fall back into the building.


To the end of the projection the 3d objects give way to some line art which adorns the architecture of the building and an array of particle effects. The most notable effect is the waterfall which flows from to the bottom changing its path based on the architectural elements found on the building.


The projection as a whole has a very colourful, upbeat feeling and random to say the least, which keeps people viewing entertained and eager to see what the next segment will bring. There aren’t any lessons, messages or deeper meaning to other that the countdown which indicates that the New Year has just commenced. As a side note the sound wasn’t that great but it didn’t really have to be because it was based on the animation and the animation didn’t really have high aesthetics to begin with. You can watch the full video here: https://vimeo.com/9490140

Notable Mentions:


A collapsing effect, where the building folds in on itself creating a new space for other elements.


These Block Men Dance around but could this be and effective way of storytelling ? With minimal design input on the character.


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